Retailing in Rural Regions (RRR)

About the RRR Project

Retail in Rural Regions (RRR) is a three year project (2009 to 2011) which aims to benefit shops in rural areas. The overall purpose is to provide and sustain tailor made support to aid the survival, development and growth of rural retail shops. The project has a particular focus on the support needed to help stores become multi-functional and extend the range of services they offer.

The project involves eight Northern European Countries; Finland, Iceland, Republic of Ireland, Scotland, Faroe Islands, Northern Ireland, Greenland, Sweden and Norway. It is primarily funded by the Northern Periphery Programme and European Regional Development Fund. National match funding has come from different sources – Consumer Focus Scotland provided the match funding to enable CRN to become the Scottish partner in the project.

In Scotland the project has focussed on community-owned shops and has been co-ordinated by Tor Justad. Activities have included research into the needs of rural shops, followed by a number of study visits and a pilot retail training programme.

In 2009 the partner countries visited Uig Community Shop in Lewis and since then some managers from our network have had the opportunity to take part in study visits to Norway, the Faroe Islands, Ireland and Shetland.

Over 2011 a pilot training programme has enabled us to deliver a series of retail training sessions and test out the use of remote access in partnership with the University of the Highlands & Islands.

Participants attended a final conference in November 2011 in Heidarbaer, Iceland. The conference presentations are available on YouTube.

Rural Retailers in Scotland

The rural retailers that have participated in the project in Scotland are:

Programme Reports and Study Visits

Scottish Dissemination Seminar, Inverness 8 September 2011

Training Sessions

Material from the following training sessions is available. Please email CRN if you would like a copy:

  • Customer Service - West Highland College
  • Food Safety Level 2 - The Co-operative Group
  • Health & Safety - The Co-operative Group
  • Effective Store Management - The Co-operative Group
  • Happy Shoppers - Eric Calderwood, The Institute for Retail Studies

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